WEB DESIGN
First and foremost, we’re an eclectic mix of graphic artists and code monkeys that design websites for online discovery. That means, we build sites that get crawled, indexed, ranked, AND look good in the process!
All of our web design services include W3C-validated, table-less CSS markup with a special emphasis on organic seo, integrated social activity, analytics, and security. And we do it all with a smile on our geeky faces :)
Writing clean code is part and parcel of optimizing pages for on-page search factors and is the quintessential precursor to off-page factors. That sounds like a mouthful but all it really means is that our contribution to the Internet is defined in part by our semantics, so we’re a little obsessive about our markup being…
- browser-friendly
- search-friendly
- compatible with multiple browsers, and
- mobile-compatible
Secondly, we have a long history of digital marketing. That means, we have a melting pot of resources, strategies, partnerships, and experiences that we utilize for helping our clients promote their businesses online.
There is a fine line between “marketing” and “PR,” and regardless of whether your business needs a boost or a mulligan, we work within your circumstances to find the best solution for your immediate and long-term goals.
As you read on to learn about the different website marketing services that you can be utilizing to reach out to your market, remember that the benchmark of your online footprint begins with WEB DESIGN — you may not get a second chance to make a first impression so give careful consideration to the features that you would like to represent your organization.
INTEGRATED SOCIAL MEDIA
Social media is an evolving beast. And since the collective online social graph is representative of all our online relationships, we strive to represent your organization in a way that is relevant to your business needs while remaining useful to the communities you belong to – without compromising your social footprint. To this end, we integrate social networks for optimum community interaction, and good ol’ fashioned fun!
We like to place special emphasis on developing an engaging environment where people want to return, interact, and share their experience — a community. And where better to customize engagement with your audience than the largest social network on the planet? Yep, Facebook.
We think that a Facebook page should be unique, relevant and when done right, leave the visitor wanting more. So, we create unique pages and custom applications that require users to personally interact with your page. We don’t just make you a run-of-the-mill Facebook page; we create “an experience.”
MOBILE COMPATIBILITY
There are few things more frustrating than trying to access a web site that isn’t built for mobile access. When you consider that the purchase of smart phones will surpass home computers by 2014, you would think that businesses and organizations would be moved to accommodate this market. Sadly, few are. But by introducing a mobile website to your online business, you can effectively reach a next-generation user experience across any device.
At AWM, we create responsive web designs that ensure you reach an audience that is already searching for you on any mobile device. Plus, if you’re so inclined, we can help you integrate dedicated apps for your business that will reach beyond your traditional efforts — again, people who are searching for you through “different eyes.”
And we haven’t even touched on SMS. Text messaging is the cultural epitome of today’s generation that provides businesses with the ability to target specific demographics. The opportunities are endless and include everything from promoting sales and events, purchasing information, and generally alerting consumers to their areas of interest… as it relates to your business.
Mobile adaptation gives your organization the added dimension of engaging with your audience in an environment that is convenient to them. Let’s talk about your options for putting together a campaign that is relevant, targeted and profitable.
MARKETING STRATEGIES
VIDEO MARKETING
There is a movement of online marketers who try to pass off generic slide shows of royalty-free images as a “marketing video.” The slideshow approach isn’t actually intended for a human viewing audience but rather, for the “eyes” of search engine spiders. (Good for backlinks. Lousy for results.) Think about it — you can’t capture an audience if people don’t watch your video.
Alternatively, we create video with the innovative use of our imagination, and Adobe After Effects. We’re talking honest-to-goodness special effects and digital compositing. This is the kind of fun that can easily take up too much of our time but the end result is a video marketing project that we’ll both be proud to put our name to.
LOCAL MARKETING
“Local search marketing” is little more than an extension of “organic search marketing,” with the additional effort of striving to achieve “mapped” results. If your goal is to establish a authoritative profile within a local online community, you’ll want to ensure that you position yourself in the mapped results (which play a significant role in achieving optimum overall search results for your business).
There are a few foundational factors that can determine if/how your business ranks in a mapped listing result. Fortunately, we know how to tweak your listing for optimum exposure, including the integration of other relevant organic content to help boost your rankings.
CONTENT MARKETING
Experience tells us that engaging content leads to higher conversion rates, so we strive to leave compelling impressions with your readers. Reports, articles, video, podcasts, self-published ebooks, press releases, micro-blogs — these are a few of the content creation vehicles that Alberta Website Marketing uses to keep your website fresh and visible in the SERPs.
Our content is built for:
- relevancy
- engagement
- ranking potential
- optimized for keyword placement
- anchor text
- strategic internal linking
…and written with an English predominance.
CHARITY EVENTS & WORSHOPS
Alberta Website Marketing is concerned about many things outside of work and we know that others are too. We also know that raising funds for the continued effort of supporting the causes that are dear to us is a challenging task. That’s why we’ve made a special commitment to organizing events for NPOs. If your organization needs help raising funds for a charity that you support, we can help you contribute to your cause while enhancing your business goals at the same time.
“Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime.” — Great incentive for our workshops! We love to help people by educating them on how to help themselves. If you’re interested in learning the ropes in any capacity of online marketing, contact us to find out about organizing a workshop in your area.
We’re also available on an as-needed basis to help you through the learning curve of building and/or maintaining your own website &/or marketing campaigns.
At the end of the day, you want your website to be acknowledged by as many online vehicles as possible. Alberta Website Marketing puts your business in front of all of them — articles, press releases, micro-blogging, bookmarking, social networks, backlink campaigns, audio/video directories, mobile directories, search directories, pinging and rss feeds.
Remember, having an online business is more than uploading a website and expecting to rank on page-one of Google for all eternity. A good foundation and a reliable promotional system makes for a happy and healthy online business.
Website creation is where we begin; building a sustainable online stronghold is the goal. Alberta Website Marketing is a low-key, feature-rich service provider who cares about our clients’ success. Because in the end, our success depends on your success!
